As EHRs and EMRs become more widespread and more integrated into the daily activities of clinicians, concern over alert fatigue gows. This is one of the biggest issue facing developers today. The ideal EHR or EMR will provide the right alerts for the right clinicians, but won't overwhelm them.Lexicomp is one drug data provider that is taking steps to address this issue. They have added multi-dimensional filtering to a set of Black Box Warning alerts. These filters allow EHR vendors to filter alerts by intended clinician, severity of the warning, and special conditions related to the alert.
For instance, an alert that applies only to pregnant women at the time of medication dose administration wouldn't display for pharmacists preparing the prescription or for male patients receiving the drug. When only relevant alerts are shown to clinicians, they come to value them more. The detail that Lexicomp includes in the alerts allows for smarter targeting. EHRs and EMRs can finally set themselves apart from the competition by helping clinicians solve a problem that is extremely important to them.

The current market opportunity for mobile apps in the healthcare enterprise is $100 million and